A Slim Camera With
Amazing Zooming Capabilities
Detailed perfection in every shot
Slim, Compact Body
Stylish and easy to carry around
10x Optical Zoom
Capture your memories in great detail
16.1 Megapixels
View your memories in high-resolution
4 Picture Effect modes
Enjoy more creative options for your shots
360' Sweep Panorama
Breath-taking 360' panoramas in one shot
Optical SteadyShot
For blur-free videos always
Slim, Compact Body
Stylish camera, beautiful pictures
At only 21.7mm, Cyber-shot W690 is one stylish camera you'll love to bring along with you wherever you go.
-1 35 mm equivalent
-2 Excluding lens
Technology Inside
Sony's superior optical technologies make possible an extremely small lens unit to fit the camera's compact dimensions. Featuring a new Advanced Aspherical (AA) lens element only 0.3 mm thin at its centre (a truly remarkable engineering feat), the lens unit delivers high performance over the entire 10x zoom range. Whether shooting photos or movies, images will have a rich vibrancy you can almost feel.
16.1 Megapixels
Vivid and sharp images, at all times
With 16.1 megapixels, you can capture clearer and sharper images that are low in noise and high in picture resolution, even when they are blown up to large sizes or cropped to focus on the subjects you desire.
4 Picture Effect Modes
Let your creativity flow
Express your imagination freely and turn everyday scenes into dramatic images. With our 4 Picture Effects modes - Toy Camera, Pop Colour, Partial Colour and Soft High-key - you can expand your creative horizons by transforming ordinary photos into magnificent works of art.
360' Sweep Panorama
Capture your surrounding environment in a single shot
To capture breathtaking 360' panoramic shots of your environment, simply sweep your camera horizontally in a circular motion. The photos will be seamlessly stitched together to create one spectacular 360' panoramic image.
Optical SteadyShot
For blur-free videos always
Unsteady hands can cause disappointing movie-recording results. Optical SteadyShot (Active Mode) employs a 10x wider camera-shake correction angle than conventional image stabilisers to reduce camera shake, even for footages taken while you are walking. And that means you can shoot smoother, blur-free movie footages when you are on the go.
BIONZ Image Processing Engine
BIONZ Image Processing Engine drastically reduces the picture noise level and achieves high accuracy in auto-focusing, exposure auto-correction and auto white balancing; creating more natural and vibrant images in different shooting environments.
Processing Engine Intelligent Scene Recognition
When you don't know which mode will give you the best shooting results, or when you don't have the time to choose the ideal setting, intelligent scene recognition comes to your rescue. It is simultaneously activated to optimise the settings and give you stunning photos every time.
Recognition Clear Photo LCD Monitor
Compose and show off your images on the Clear Photo LCD monitor, which features a special anti-reflective coating for sharp visibility, even in bright sunlight.